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Home » Reebok, Nike, and Adidas are influenced by Metaverse

Reebok, Nike, and Adidas are influenced by Metaverse

Metaverse

Reebok, a well-known fitness clothing and shoe brand have decided to enter the metaverse field as well as they have recently submitted trademark applications. According to the application Reebok filed for 2 trademarks on 18 November in the USTPO. 

Michael Kondoudis, who’s a metaverse trademark attorney announced the news through a Twitter post.

Metaverse

Once its trademark applications get approved, Reebok is planning to supply

  • Clothing, footwear, purses, accessories, sports gear, art, toys, eyeglasses, and more are examples of virtual commodities.
  • Virtual goods for online consumption in a virtual environment include multimedia files with audio, text, video, and sports-related art.
  • Non-fungible Rebook-backed Tokens (NFTs)
  • An online NFT marketplace where buyers and sellers can access digital art images and videos that are backed by NFT.
  • a Rebook retail store service that sells users virtual goods and commodities.

Reebok has made other Web3-related projects before. On RFOX’s NFT Platform, it collaborated with American rapper ASAP Nast to develop an NFT collection last year. Within five minutes of their public release, all of the NFTs were given out for free. On the NFT marketplace OpenSea, the secondary market for the NFTs was valued at $250,000.

Reebok has joined the ranks of other sports companies that have already occupied the Web3 arena by submitting these trademark applications.

NIKE’s interest in Metaverse

Earlier NIKE also launched an NFT platform called “.Swoosh” where users get to create virtual footwear and buy or sell them. The company described the platform as “a web3-enabled platform that honors players and supports the future of the sport by establishing a new, inclusive digital community and experience and a home for Nike virtual creations.” 

The.SWOOSH platform, which is now in beta, will serve as an archive for Nike’s digital works and utilize blockchain technology to provide “an inclusive, equitable environment for athletes, producers, collectors, and consumers to build and control the future of the sport.”

Roblox is not blockchain-based but has developed into one of the most popular entry points into the metaverse. It is a young but quickly developing virtual world that many in the web3 community would argue is integral to the web3 movement. The brand also debuted its NFT campaign with CryptoKicks at the end of 2021.

The company also took over RTFKT Studios,  a well-known brand that uses cutting-edge technology to produce next-generation collectibles that combine culture and gaming.

Nike has reportedly earned at least $185.3 million selling Web3 items, surpassing its rivals Puma and Adidas, according to Vogue Business.

Adidas’ interest in Metaverse

Adidas also earlier launched some wearables NFTs based on blockchain. This is the company’s first virtual wearable called “Virtual Gear.”

According to the company’s Tweet “This NFT collection is an eclectic mix of impossible silhouettes tying together past and future, virtual and physical, communities and creators, culture and identity”.

Adidas

A free random item from the newest Virtual Gear collection will be given to each owner of the 24,280-piece Adidas Originals Capsule NFT Collection, which debuted in May 2022. But until they choose to “burn” their Capsule NFT, which is similar to replacing it with a piece of the Virtual Gear collection of digital wearables, they won’t know which one it is. 

For your information, they can also hold onto their capsule until Phase 3 without burning it. A free random item from the newest Virtual Gear collection will be given to each owner of the 24,280-piece Adidas Originals Capsule NFT Collection, which debuted in May 2022. 

But until they choose to “burn” their Capsule NFT, which is similar to replacing it with a piece of the Virtual Gear collection of digital wearables, they won’t know which one it is. For your information, they can also hold onto their capsule until Phase 3 without burning it.

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